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Who Does Their Christmas Shopping At The Last Minute?

Most people tend to do at least some of their Christmas shopping at the last minute. This is why shopping centers and malls, and their parking lots, are packed full in the few days leading up to Christmas Day. Every store is filled with people looking for those perfect gifts. The closer to Christmas it gets, the more anxious and agitated the crowd becomes, and many of those people, in desperation, are now searching not for the perfect gift but just for an acceptable one. Even though there is a whole year in which people can prepare for this festive season, and their New Year's resolution may have been to do it earlier this time, many still leave their shopping to the last minute. Some people leave it this late because they enjoy the excitement of it, some because they have put it off, and others because they have no choice.

 

People who have no choice but to do their Christmas shopping at the last minute include college students, whose semester ends in mid to late December. Many of them do not have their own car and are living on campus during the semester, so Christmas shopping any earlier is not possible. This is especially understandable when you remember that they have to work hard during early December for their finals, which are often worth 50% of their final grade. Mid December is when they take their finals, so they have to do their Christmas shopping when the last final exam is over, and this means they find themselves doing it at the last minute, like it or not.

Many of the people who put off Christmas shopping have been to the stores during October and November, when they could easily have got their Christmas shopping done early. Instead, they spend their shopping time buying things for themselves, or just window shopping. They know Christmas is on its way, but don't feel pushed to do anything about it until the last minute. Then they find themselves battling with the last minute Christmas shopping crowds.

Then there are the people who actually enjoy last minute Christmas shopping. Maybe they see it as something of a challenge, confident that they can find their perfect gifts in a short space of time. Or perhaps they just enjoy the excitement of the crowds and the chaos that are last minute Christmas shopping, and leave it until then on purpose. It can certainly be exciting at the same time as being stressful. For this kind of last minute Christmas shopper, the atmosphere at this time of year gives them a kind of energy which they don't have earlier in the year.



 

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Christmas Shopping Online Headlines

New Centre for Consumer Science report on Christmas gifts - Science Codex


New Centre for Consumer Science report on Christmas gifts
Science Codex
The stereotypical Christmas gift shopper is a stressed-to-the-max individual with a filled-to-the-rim shopping cart in a busy shopping mall. The shopping hysteria during the weeks before Christmas is frequently debated in the media, and the seeming ...

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Empty shop numbers 'set to rise in 2012' - BBC News


BBC News

Empty shop numbers 'set to rise in 2012'
BBC News
The number of empty shops on UK High Streets is set to rise in 2012, a report has said. The Local Data Company (LDC) said the increase would come because of weak consumer confidence, rising unemployment and growing online sales.
Retailers find things grim up northFinancial Times

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Retail sales worst since 1984 - Sydney Morning Herald


Sydney Morning Herald

Retail sales worst since 1984
Sydney Morning Herald
A bumper Christmas shopping season was out of reach for many retailers. Photo: Natalie Grono Retail sales in Australia posted their weakest annual growth in 27 years in 2011, as consumers cut spending in favour of saving and paying down debt.

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Online Christmas shopping jumped by 16.5pc - Telegraph.co.uk


Telegraph.co.uk

Online Christmas shopping jumped by 16.5pc
Telegraph.co.uk
British shoppers spent a total of £7.9bn online in December, a 16.5pc increase compared with the 2010 Christmas period. Despite the rise in online sales in December, it was a significantly slower increase compared to Christmas 2010, when year-on-year ...
UK shoppers spent more online in 2011InternetRetailing.net
Xmas online spending growth beats the high streetRetail Gazette
Online retail sales soared in December even as high street struggledThe Guardian
InternetRetailer.com -Sky News -IBTimes.co.uk
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State to put hammer down on online sales taxes - Beaver County Times


State to put hammer down on online sales taxes
Beaver County Times
On Black Friday, online shoppers spent $816 million, up 26 percent from the year before. Cyber Monday? That was a $1.2 billion total, up 22 percent from 2010. And the $2.8 billion figure for the week before Christmas was a 16 percent increase.

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